Google Ads / PPC Management
Stop lighting money on fire with Google Ads.
Google Ads can be the fastest way to fill your pipeline. It can also be the fastest way to burn through your budget on clicks that go nowhere. The difference is how your campaigns are built, tracked, and managed. We handle all of it.
Google Ads / PPC Management
Where most Google Ads budgets actually go.
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You're paying for junk clicks
Your ads are showing up for searches that have nothing to do with what you sell. Someone types 'free' or 'DIY' or the name of a completely different business, and you pay every time they click. Your keyword targeting is too broad and nobody is managing the negative keyword list.
You have no idea what's working
You're spending real money every month but nobody can tell you which ads are generating phone calls or which keywords are producing paying customers. Without proper conversion tracking, your agency is just guessing. And so are you.
Nobody is watching
Someone set up your campaigns six months ago and hasn't logged in since. Bids are wrong, ad copy is stale, search terms are a mess, and you're competing against advertisers who optimize weekly. You're paying more per lead every month and nobody is telling you why.
You're clicking your own ads
You Google your own business to check if your ads are running. Every time you do that and click, you're paying for it. And every time you search and don't click, you're telling Google your ad isn't relevant. There are better ways to check, and your agency should have told you that.
Overview
Google Ads managed like your money depends on it.
We build campaigns around how your customers actually search, not around generic keyword lists. Every campaign gets proper conversion tracking from day one so you know exactly which ads produce phone calls, form fills, and sales. We manage bids, write ad copy, build out negative keyword lists, test new approaches, and report on what's working every month. This is active, hands-on management. Not a dashboard you never hear about until the invoice shows up.
The average small business Google Ads account we take over is losing money in three specific places. Broad match keywords letting Google spend budget on searches that have nothing to do with what you sell. No negative keyword list, so the same junk queries keep triggering ads. And conversion tracking that either isn’t set up or isn’t measuring what actually matters.
Fixing those three things usually cuts wasted spend by thirty to fifty percent in the first month. That budget then goes back into the searches that actually produce leads, which means better campaign performance without spending another dollar. Most of the “PPC magic” we do is that unglamorous.
We manage Google Search campaigns, Performance Max, YouTube ads, and Local Services Ads across every major Pittsburgh industry. Contractors in Cranberry, home services in the South Hills, retail in the Strip District, healthcare practices in Robinson. Different industries need different campaign structures, and we build to fit. If you’re weighing paid search against organic, our article on Google Ads vs SEO for small businesses has the honest breakdown of when each one makes sense.
Every campaign we run starts with real conversion tracking. Call tracking through CallRail, form attribution through Google Ads and Analytics, and offline conversion imports for the leads that close later. If a click didn’t turn into a real business outcome, we want to know. If it did, we want to know which keyword, which ad, and which landing page made it happen.
The ad account stays in your name. Not ours. Not a shared master account. Your name, your email. If we ever part ways, you keep everything: the campaign history, the conversion data, the negative keyword lists we built over months of optimization. Your ad account is a business asset, and it should belong to you.
Reporting is monthly, in plain English. What we spent, what it produced, what we changed, and what’s next. You’ll never get a hundred-tab spreadsheet as a status update. You’ll get a summary that tells you whether the money is working.
We’re a Google Partner, which gives us direct access to Google reps and beta features that most agencies don’t. The real reason our campaigns work is that we treat every dollar of your budget the way we’d treat our own.
What you get
Six things every engagement includes. In writing.
Most agencies list deliverables in the pitch and lose them in the contract. We put the spec on paper before you sign anything, and nothing on it costs extra.
Read the sheet →
Campaigns built around real buyer intent
We research how your customers actually search when they're ready to buy. Not just high-volume keywords, but the specific phrases people type when they need what you sell right now. That's where your budget goes.
Conversion tracking on everything that matters
Phone calls, form submissions, purchases, chat requests. We track every action that means money for your business. If you can't tie a click to a result, you can't make smart decisions about where to spend.
Negative keywords that protect your budget
We actively block irrelevant searches from triggering your ads. This is the tedious work most agencies skip, and it's the single biggest factor in reducing wasted spend. We review search terms every week and add negatives constantly.
Ad copy that earns the click and sets the expectation
We write ads that speak directly to what your customers are looking for. Clear, specific, and honest about what you offer. The click is only valuable if the person behind it is a real potential customer.
Landing pages that close the deal
Getting the click is half the job. The page someone lands on has to match what the ad promised and make it dead simple to take the next step. We build or optimize landing pages that convert traffic into leads.
Weekly optimization, not monthly check-ins
We review performance every week. Bid adjustments, search term reviews, ad copy tests, budget reallocation. Your campaigns are never running on autopilot. When something changes in your market, we catch it fast.
We audit what you have
If you have existing campaigns, we go through everything: account structure, keyword targeting, ad copy, landing pages, conversion tracking. We find what's wasting money and what's worth keeping.
We build the campaigns right
Keyword research, campaign structure, ad groups, ad copy, negative keyword lists, conversion tracking, bid strategy. Everything set up properly from the start so your budget works from day one.
We launch and watch closely
Campaigns go live and we monitor them daily in the first few weeks. Early data tells us what to adjust, and we move quickly. No waiting 30 days to check a report.
We optimize every week
Weekly bid adjustments, search term reviews, ad copy testing, and budget shifts toward what's performing. You get a monthly report that shows exactly where your money went and what it produced.
Who we build for
We manage Google Ads for contractors, home service companies, law firms, medical practices, real estate agents, and e-commerce businesses across the Pittsburgh area. Every industry has different cost-per-click dynamics and competitive landscapes, and we know how to win in yours.
Frequently asked questions
The questions we hear most.
01 How much should I spend on Google Ads?
It depends on your industry, your competition, and what a new customer is worth to you. We'll recommend a budget based on what it actually costs to compete in your market and the kind of return you should expect, then manage it closely once your campaigns are live.
02 How quickly will I see results?
Google Ads can generate leads within the first week of a campaign launch. The first 30 days are about gathering data and dialing things in. Most campaigns hit their stride around 60 to 90 days of consistent optimization. If anyone promises instant results with no ramp-up period, be skeptical.
03 Do I own my Google Ads account?
Yes. Your account, your data, your campaigns. We work inside your Google Ads account, not ours. If you ever want to move on, everything stays with you. We don't hold accounts hostage and we don't build campaigns in a way that falls apart without us.
04 What happens if I cancel?
You keep your account, your campaigns, your data, and your conversion history. We'll hand over any documentation and make sure you or your next manager can pick up where we left off. No penalties, no contracts that trap you. We keep clients by getting results, not by making it hard to leave.
05 What's your management fee?
Our fees are based on the scope of the work: number of campaigns, ad spend level, and how much landing page or creative work is involved. We'll give you a clear number in our proposal. No hidden charges and no percentage-of-spend surprises that punish you for scaling.
06 Are you a Google Partner?
Yes. Our Google Partner status means we've met Google's requirements for certification, performance, and ad spend. It also gives us access to dedicated Google support and early access to new ad features. But the certification is just a baseline. What matters is that your campaigns perform.
07 I've tried Google Ads before and it didn't work. What's different?
That's the most common thing we hear from new clients. In almost every case, the issue is poor campaign structure, missing conversion tracking, or lack of ongoing management. The platform works. The previous management probably didn't. We'll audit what went wrong and show you exactly what we'd do differently.
08 How do I check if my ads are running without clicking on them?
Use the Ad Preview and Diagnosis tool inside Google Ads. It lets you see your ads without generating impressions or clicks. We'll set up access for you and show you how to use it. Never Google yourself to check your ads.