Local SEO
When someone searches 'near me,' are you showing up?
Google shows three businesses on the map for local searches. Those three spots get over 40% of the clicks. If you're not one of them, the people most ready to buy are calling your competitors instead. We get you into the map pack and keep you there.
Local SEO
Why local customers can't find you.
Someone searches your service plus your city. Google shows three businesses on the map above all other results. You're not one of them. That map pack gets the majority of clicks for local searches. Everyone below it is fighting for scraps.
Your Google Business Profile is missing services, photos, hours, and a description. Half the fields are blank. Google treats incomplete profiles as less trustworthy and ranks them lower. Your competitor filled out every field, posts weekly, and gets rewarded with better visibility.
You have 14 reviews from three years ago and two unanswered complaints. Your competitor has 250 reviews with a 4.8 rating and replies to every one. Google sees that. Your potential customers see it too. They pick the other business before they even visit your website.
Your name, address, and phone number are slightly different on Yelp, Facebook, your website, and a dozen directories you forgot about. Google cross-references all of these. Inconsistencies signal that your business information isn't reliable, and unreliable listings get ranked lower.
Overview
A complete local search strategy, not just a profile update.
Ranking in the map pack takes more than claiming your Google Business Profile. Your citations need to be consistent across the web. Your review profile needs to be active and growing. Your website needs location-specific content that connects your services to the areas you cover. And if you qualify, Local Services Ads can put you at the very top of results, above the map pack, with Google's own guarantee badge next to your business name. We manage all of these pieces as one coordinated strategy.
What you get
Here's what actually matters and why.
Google Business Profile optimization
We optimize every field: categories, services, attributes, hours, photos, Q&A, and regular posts. A complete, active profile tells Google your business is real, engaged, and relevant. Most profiles we audit are missing half of what Google can use to rank them.
Map pack ranking strategy
Getting into the top three local results requires a plan. We analyze what your competitors are doing, identify the ranking signals you're missing, and execute against the three factors Google weighs: relevance, distance, and prominence. This is not guesswork.
Local Services Ads management
LSAs appear at the very top of Google, above the map pack and above regular ads, with a Google Guaranteed or Google Screened badge. You only pay when someone actually contacts you. We handle the application, verification, profile setup, and ongoing management to keep your leads flowing.
Citation building and cleanup
Your business name, address, and phone number need to match everywhere: Yelp, Facebook, BBB, industry directories, data aggregators. We audit what's out there, fix every inconsistency, and build new citations on the directories that matter for your industry and location.
Review generation that produces real reviews
We set up a system that makes it simple for happy customers to leave reviews. Automated follow-up emails and texts, direct review links, and timing strategies that catch people right after a positive experience. More reviews, better ratings, higher map pack rankings.
Service area and neighborhood pages
If you serve multiple cities or neighborhoods, your website needs pages for each one. Not thin doorway pages stuffed with zip codes. Real content that connects your services to the areas you work in and gives Google a reason to show you for location-specific searches.
How it works
Straightforward from start to finish.
We audit your entire local presence
Google Business Profile, citations across the web, review profile, map pack rankings, LSA eligibility, and what your competitors are doing. We find every gap and every opportunity.
We fix the foundation
Profile optimization, citation cleanup, website fixes, and NAP consistency. This is the groundwork that every other signal builds on. If the foundation is wrong, nothing else sticks.
We build local authority
Review generation systems, local content, service area pages, community link building, and Local Services Ads setup if you qualify. We grow the signals that Google uses to decide which businesses deserve the top local spots.
We expand and defend your rankings
New service areas, new keyword targets, and ongoing monitoring. Competitors don't stop trying to outrank you. We keep your profile active, your reviews growing, and your citations clean so your rankings hold.
Who we build for
Local SEO is critical for any business that serves customers in a specific area. We work with plumbers, electricians, HVAC companies, dentists, attorneys, real estate agents, restaurants, and dozens of other local businesses across Pittsburgh and western Pennsylvania.
Frequently asked questions
The questions we hear most.
Traditional SEO focuses on ranking your website in organic search results. Local SEO targets the Google Map Pack, your Google Business Profile, 'near me' searches, and Local Services Ads. For businesses that serve a local area, Local SEO often delivers the fastest and highest return because map pack results appear above organic results and LSAs appear above everything.
The map pack is the block of three local business listings that appears at the top of Google when someone searches with local intent. It includes a map, business names, ratings, and contact info. It gets more clicks than any other section of the search results page. If you serve a local area, getting into those three spots is one of the highest-value things you can do for your business.
Google's pay-per-lead ad product for local service businesses like plumbers, electricians, lawyers, and similar trades and professions. LSAs appear at the very top of search results with a Google Guaranteed or Google Screened badge. Unlike regular Google Ads, you only pay when someone contacts you directly through the ad. We handle the application, verification, and ongoing management.
It depends on your starting point and how competitive your market is. Some businesses see improvement within weeks of optimizing their Google Business Profile and fixing citations. Competitive markets with established competitors may take three to six months of consistent work to break into the top three.
Extremely important. Review quantity, quality, recency, and how you respond to them are all ranking factors for the map pack. A business with 200 recent reviews and a 4.8 rating will almost always outrank a business with 15 old reviews. We build systems that generate real reviews consistently.
No. Every review comes from a real customer experience. We make it easy for your satisfied customers to leave reviews with automated follow-ups and direct links. Fake reviews violate Google's terms and can get your profile suspended. We don't take that risk and neither should you.
Most of our Local SEO engagements run between $1,000 and $3,000 per month depending on competition and the number of service areas you're targeting. LSA management is included if you qualify. We'll outline exactly what's covered in our proposal.
Yes. Multi-location and multi-city Local SEO is a core part of what we do. We build service area pages, manage citations for each location, and create a strategy that targets the map pack in every area you serve. The more locations you cover, the more important it is to have a coordinated plan.