Local Marketing
How "Near Me" Searches Actually Work (It's Not What You Think)
Google rewrites near me into a location-anchored search, and results change street by street. What actually moves near me rankings, and what's a myth.
Resources
Resources
Practical guides, strategies, and insights for business owners figuring out digital marketing. Page 3 of 4.
Google Ads
LSA Lead Credits: How Google Handles Junk Leads Now
Google now credits junk Local Services Ads leads automatically. What changed, which leads it no longer credits, and the weekly habit that still pays.
Google Ads
Google Local Services Ads for Roofers: The Complete Guide
How Local Services Ads work for roofing companies: the Google Verified badge, pay-per-lead pricing, ranking factors, and how lead credits work in 2026.
Business Growth
Shared Leads vs. Owned Leads: The Real Math Nobody Shows You
Shared leads sell the same homeowner to four of your competitors. Here's the structural math of renting demand versus owning it, and why it only gets worse.
Local Marketing
Review Velocity: Why Two Reviews a Week Beats Twenty at Launch
Google reads review patterns, not just review counts. Why steady review velocity outranks launch bursts, and the job-completion system that produces it.
Social Media
Boost Post vs Ads: What Boosting a Facebook Post Actually Buys You
Boost post vs ads on Facebook: what the boost button really optimizes for, when a boost is fine, and the retargeting setup that makes Ads Manager pay off.
Google Ads
Google Ads for Contractors: The 5 Leak Audit and the Weekly Fix
Google Ads for contractors in Pittsburgh: when to hold off, the five leak audit, the weekly negative keyword routine, and the two numbers worth measuring.
Business Growth
Lead Generation for Contractors in Pittsburgh: What Works
Lead generation for contractors in Pittsburgh, ranked by how much of it you own: map pack, a website that converts, emergency searches, Google Ads and LSAs.
Business Growth
We Shipped an Open-Source CallRail MCP. Ask Your AI About Your Call Data.
We released callrail-mcp 1.0, an open-source MCP server that lets Claude and other AI tools talk to your CallRail account. What it does and why it matters.
Web Development
We Rebuilt Our Website From Scratch. Here's What Happened.
We rebuilt PGHDMA from slow WordPress onto Astro and Cloudflare Pages: a 92 mobile and 100 desktop PageSpeed score, zero hosting cost, and a site we own.
Business Growth
Why Is My Marketing Agency Not Working? 5 Signs It Isn't
Why is my marketing agency not working? Five signs an agency is underperforming, what a working agency sends you each month, and what to ask for instead.
Web Development
Do I Really Need a Website If I Get Most of My Business from Referrals?
Even if referrals drive your business, a website builds credibility, captures leads after hours, and helps people find you on Google. Here's why it matters.
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