Business Growth
Digital Marketing for Construction Companies: What's Different
Construction marketing is not contractor marketing. Longer sales cycles, bid work, B2B relationships, and recruiting change the entire playbook. Here's how.
Resources
Resources
Practical guides, strategies, and insights for business owners figuring out digital marketing.
SEO
The 15-Minute Search Console Check Every Business Owner Should Run Monthly
A monthly 15-minute Google Search Console routine for business owners: what to check, which errors matter, which are noise, and when to call for help.
Web Development
WordPress vs Squarespace: The Honest Take From a Shop That Builds on Both
We build on both platforms, so no horse in this race. When Squarespace genuinely wins, when WordPress wins, and why the platform matters less than you think.
Web Development
Teardown: The Contractor Website That Leaks Leads
A top-to-bottom teardown of a typical lead-leaking contractor website: slow load, hero slider, buried phone number, giant form, and the fix for each.
Web Development
Why Your Website Is Slow: The Usual Suspects, in Order
The six things that make small business websites slow, in the order we find them, plus a five-minute self-test with PageSpeed Insights in plain language.
Business Growth
Pest Control Marketing: The Shape of Your Service Area Is the Strategy
Pest control marketing that widens your map is usually a mistake. Why route density beats reach, and how to deepen the neighborhoods you already serve.
Google Ads
Why We Tell Some Contractors Not to Run Google Ads
Sometimes the honest answer is don't run Google Ads yet. Five situations where we tell contractors to fix something else first, and what to do instead.
Business Growth
The Landscaping Marketing Seasonality Playbook: Lead the Season or Chase It
Landscaping and lawn care marketing lives and dies by the calendar. The demand curve, the 6-8 week lead time, and why winter is when next year gets won.
Local Marketing
How Roofing Companies Get Leads Without Buying Them
The owned-lead playbook for roofers: map pack rankings, review velocity, town-level pages, and a referral system. Stop renting demand you could own.
Local Marketing
How "Near Me" Searches Actually Work (It's Not What You Think)
Google rewrites near me into a location-anchored search, and results change street by street. What actually moves near me rankings, and what's a myth.
Business Growth
Electrician Marketing: What Changes When the Jobs Are Smaller and Split Two Ways
Electrician marketing splits in two: urgent repairs won in the map pack and LSA, planned projects won with search and proof. Smaller tickets change the game.
Local Marketing
The Service Area Page Playbook: How We Build Town Pages That Actually Rank
How we build town-level service pages for Pittsburgh trades: real local proof on every page, internal linking, and where the doorway-page line actually sits.
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