Local Marketing
How Roofing Companies Get Leads Without Buying Them
The owned-lead playbook for roofers: map pack rankings, review velocity, town-level pages, and a referral system. Stop renting demand you could own.
Resources
Resources
Practical guides, strategies, and insights for business owners figuring out digital marketing.
Local Marketing
How "Near Me" Searches Actually Work (It's Not What You Think)
Google rewrites near me into a location-anchored search, and results change street by street. What actually moves near me rankings, and what's a myth.
Business Growth
Electrician Marketing: What Changes When the Jobs Are Smaller and Split Two Ways
Electrician marketing splits in two: urgent repairs won in the map pack and LSA, planned projects won with search and proof. Smaller tickets change the game.
Local Marketing
The Service Area Page Playbook: How We Build Town Pages That Actually Rank
How we build town-level service pages for Pittsburgh trades: real local proof on every page, internal linking, and where the doorway-page line actually sits.
Business Growth
Winning Emergency Searches: The Jobs That Go to Whoever Answers
Emergency jobs follow different rules: the searcher picks fast, on a phone, from whoever answers. Here's the stack that wins urgent, high-intent work.
Google Ads
LSA Lead Disputes: The Credits Most Contractors Never Claim
Local Services Ads charge per lead, and a real share of leads are junk. Google credits them, but only if you dispute. The weekly habit most contractors skip.
Local Marketing
How to Check Your Real Map Pack Rankings (Without Paid Tools)
What you see when you Google yourself isn't what customers see. How to check your real map pack rankings across your service area without paid tools.
Google Ads
Google Local Services Ads for Roofers: The Complete Guide
How Local Services Ads work for roofing companies: Google Guaranteed verification, pay-per-lead pricing, ranking factors, and the dispute process.
Business Growth
Shared Leads vs. Owned Leads: The Real Math Nobody Shows You
Shared leads sell the same homeowner to four of your competitors. Here's the structural math of renting demand versus owning it, and why it only gets worse.
Business Growth
Why Your Plumber Marketing Isn't Working: A Five-Point Diagnostic
Plumber marketing fails at five predictable points: map pack, emergency searches, site speed, shared leads, reviews. Diagnose which one is breaking yours.
Local Marketing
Review Velocity: Why Two Reviews a Week Beats Twenty at Launch
Google reads review patterns, not just review counts. Why steady review velocity outranks launch bursts, and the job-completion system that produces it.
Social Media
The Boost Button Autopsy: What Boosting a Facebook Post Actually Buys You
Boosting a Facebook post feels like advertising. It mostly isn't. What the boost button actually optimizes for, and what a real campaign does differently.
No articles match your search. Try a different term or category.