Local Retail
Digital Marketing for Local Retail
Digital marketing for shops, restaurants, salons, and local retail businesses in Pittsburgh. Drive foot traffic, build community, and compete without a corporate budget.
Sound familiar?
If any of these hit close to home, we should talk.
A big box store or chain restaurant opened nearby and you've watched foot traffic decline month after month. You don't know how to fight back.
You post on Instagram 5 times a week and get likes from friends and family. But you can't connect a single new customer to anything you've posted.
Your Google Business listing has your old hours, a phone number that goes to voicemail, and photos from 3 years ago. Customers have complained about wrong information.
You tried running a Facebook ad and spent $200. You got impressions and clicks but have no idea if a single person actually walked into your store because of it.
You know the regulars who come every week, but you have no way to reach them between visits. No email list, no text list, no loyalty program.
Our approach
What we do for local retail
Google Business Profile optimization
Your Google listing is the single most important piece of your digital presence. We optimize every element, keep it active with posts and photo updates, and make sure hours, contact info, and categories are always accurate.
Social ads that reach your actual neighbors
Properly targeted campaigns on Facebook and Instagram reaching people within a 5-mile radius. Event promotions, seasonal specials, and limited-time offers with tracking so you can measure the return on every dollar.
Local SEO for 'near me' searches
When someone new to the neighborhood searches for your type of business, you should be the first result. We build local visibility through your website, directory listings, and a review strategy that makes you stand out.
Email and SMS that keep regulars coming back
Build a direct line to your best customers. Promotions, event invitations, loyalty rewards, and seasonal offers delivered to their inbox or phone. These channels cost almost nothing per message and consistently drive the highest ROI.
Let's talk
Ready to bring more customers through your door?
Tell us what you need and we will put together a strategy specific to your business. No cookie-cutter packages.
Message sent.
We'll be in touch within 24 hours.
What we focus on
Specific goals, not vague promises
More foot traffic from local search
When someone searches 'coffee shop near me' or 'best salon in Mt. Lebanon,' your business shows up first. Google Business Profile optimization and local SEO that turn online searches into physical visits.
Measurable return on ad spend
Social media campaigns with proper tracking so you can see exactly how many people viewed your ad and then visited your location or placed an order. No more guessing whether your marketing is working.
Repeat customers and loyalty
Email and SMS marketing that keeps your business top of mind between visits. Loyalty programs, exclusive offers, and personalized messaging that turns occasional visitors into weekly regulars.
What we deliver
Services built for local retail
Retail Website Design
A fast, mobile-friendly website that showcases your products, tells your story, and drives visits to your physical location. Online ordering, menus, booking, or product catalogs built in as your business needs.
Local SEO & Google Business
Dominate local search for your category and neighborhood. Google Business Profile optimization with posts, photos, and Q&A. Local pack rankings that put you above the chains when someone searches 'near me.'
Social Media Advertising
Targeted Facebook and Instagram campaigns that reach customers within driving distance of your location. Promote events, new arrivals, seasonal specials, and limited-time offers that create urgency and drive visits.
Email & SMS Marketing
Build a list of loyal customers and keep them coming back with targeted promotions, loyalty rewards, event announcements, and personalized offers. The cheapest customer to acquire is one you already have.
FAQ
Questions local retail actually ask us
Most of our retail clients invest $1,000 to $3,000 per month and see meaningful results. We start with the highest-impact channels first, usually Google Business Profile optimization and a few targeted social campaigns, then scale up as results prove out. We won't recommend spending more than makes sense for your revenue.
Yes. Restaurants, cafes, bakeries, bars, and food trucks are a great fit. We handle Google Business optimization (critical for 'near me' searches), review management, social media advertising for specials and events, and email/SMS campaigns that bring regulars back more often.
Yes, because those walk-ins are Googling you first. They're checking your hours, looking at your menu or products, reading reviews, and getting directions. If your web presence is weak or outdated, they might walk into a competitor instead. Your website turns Google searches into foot traffic.
Absolutely. We build campaign calendars around your business seasonality, planned promotions, and local events. Whether it's a holiday sale, a grand opening, a seasonal menu launch, or a weekly special, we create the digital campaigns that drive traffic when you need it most.
That's exactly why you hire us. We handle the strategy, execution, and reporting. We'll need your input on promotions, events, and approvals, but the heavy lifting is on us. Most of our retail clients spend less than an hour a week on marketing-related communication with us.