Home Services
Digital Marketing for Home Services
Digital marketing for home service businesses in Pittsburgh. Landscapers, cleaners, remodelers, and more. Own your local market with SEO, Google Ads, and a website that converts.
Sound familiar?
If any of these hit close to home, we should talk.
The national franchise in your area is outspending you 10-to-1 on Google Ads and their name shows up above yours for every search.
Your schedule is packed May through September but January through March is dead. You have no way to generate demand during slow months.
You built your business on word of mouth and it works great, until it doesn't. Some weeks you're turning away jobs, other weeks the phone is silent.
You tried running Facebook ads yourself. You got likes and comments from people in other states. Zero calls from actual homeowners in your service area.
You're invisible on Google Maps. A homeowner 2 miles from your shop searches for your exact service and finds three competitors instead.
Our approach
What we do for home services
Google Ads that capture urgent searches
When someone's furnace dies in January or their basement floods on a Sunday, they search Google. Your ad shows up. They call. We target urgent, high-intent searches in your specific service area so every dollar goes toward real leads.
Local Services Ads with Google Guaranteed
The 'Google Guaranteed' listings at the top of search results are pay-per-lead instead of pay-per-click, and the badge builds instant trust. We handle setup, verification, and ongoing optimization.
Local SEO that puts you on the map
We optimize your Google Business Profile, build consistent local citations, create service area pages that rank for '[service] + [neighborhood]' searches, and implement a review strategy that pushes you into those top 3 Map Pack spots.
Seasonal strategy that smooths the cycle
Peak season gets aggressive lead generation. Shoulder months get targeted promotions for off-season services. Slow months get brand-building and early-bird campaigns that fill your spring schedule before competitors start advertising.
Let's talk
Ready to own your local market and keep crews busy year-round?
Tell us what you need and we will put together a strategy specific to your business. No cookie-cutter packages.
Message sent.
We'll be in touch within 24 hours.
What we focus on
Specific goals, not vague promises
Consistent year-round leads
A marketing system that generates calls during peak season and keeps the pipeline alive during slow months. Seasonal campaign adjustments that smooth out the feast-or-famine cycle so you can plan ahead and keep crews busy.
Beat the franchises locally
Franchises have big budgets but generic marketing. You have real reviews from real neighbors. We leverage your local reputation, community connections, and authentic story to outperform franchise marketing in your own backyard.
Leads that call you directly
No shared leads, no third-party platforms taking a cut. Homeowners find your website or Google listing and call you directly. You own the relationship from the first ring.
What we deliver
Services built for home services
Home Services Website Design
A professional website with before/after project galleries, service area pages, and online quote request forms. Click-to-call on every page because homeowners want to talk to a person, not fill out a form and wait.
Local SEO & Map Pack
Show up in the Google Map Pack when someone searches 'landscaper near me' or 'house cleaning Carnegie PA.' Google Business Profile optimization, local citations, service area pages, and a review strategy that pushes you into the top 3.
Google Ads & Local Services Ads
Targeted search ads and Google Guaranteed Local Services Ads that put you in front of homeowners the moment they need your service. We manage bids, write ads, and track every call back to the keyword that generated it.
Reputation & Review Building
Automated review requests sent after every completed job. Response templates for positive and negative reviews. A system that builds the 5-star Google presence homeowners look for when choosing between you and the franchise.
FAQ
Questions home services actually ask us
Not at all. Smaller operations often see the biggest impact because you don't need hundreds of leads. A handful of quality calls per week can fill your schedule completely. We scale the strategy to match your capacity so you're not overwhelmed with more work than you can handle.
Yes, and that's exactly why you need a marketing system. We ramp up campaigns during peak season to maximize volume, then shift to maintenance, brand-building, and off-season service promotion during slower months. The goal is to shorten the dead months and extend the busy ones.
Lead services like HomeAdvisor sell shared leads. You're competing with 3-5 other businesses for the same job. Our approach builds your own Google presence so homeowners call you directly. Exclusive leads, no bidding wars, and you're building an asset you own long-term.
Local Services Ads are the 'Google Guaranteed' listings that appear at the very top of search results, above regular Google Ads. They're pay-per-lead (not pay-per-click) and include a Google background check badge. For home services, they're one of the highest-converting lead sources available. We handle setup, verification, and ongoing management.
We work with landscapers, house cleaners, remodelers, painters, pest control, window washers, pressure washers, pool services, moving companies, and more. The strategy adapts to your specific service, your service area, and how many jobs you can realistically handle.