Healthcare
Digital Marketing for Healthcare
Digital marketing for dentists, clinics, and specialists in Pittsburgh. Fill your appointment book with the right patients through SEO, Google Ads, and a professional web presence.
Sound familiar?
If any of these hit close to home, we should talk.
New patient numbers are flat and you're too dependent on insurance directory referrals that send you patients shopping purely on price and copay.
Your website still has stock photos of smiling models and looks like every other dental/medical practice template on the internet. Nothing differentiates you.
You want more cosmetic, elective, or high-value procedure patients but your marketing only attracts general appointments.
A competitor down the street has 200 Google reviews and you have 30. Patients are choosing them before they even look at credentials.
You know your online presence needs work but you're too busy seeing patients to figure out digital marketing on top of running a practice.
Our approach
What we do for healthcare
A website that builds patient confidence
Real provider photos and bios, clear service descriptions, patient resources, and online booking. Your website should communicate professionalism and warmth within seconds, removing every barrier between prospective patients and their first appointment.
SEO that captures patient searches
When someone searches 'dentist accepting new patients near me' or 'sports medicine Pittsburgh,' your practice should appear. We build visibility for specific services and locations through local SEO, Google Business Profile, and specialty-focused content.
Google Ads for high-value services
Want more cosmetic cases or elective procedures? Google Ads target those specific searches right now. We navigate healthcare advertising policies, write compliant ad copy, and build landing pages that convert. You see what each patient inquiry costs.
Systematic reputation building
Automated review requests after appointments across Google, Healthgrades, and other platforms. Response templates and monitoring included. The practice with 200 five-star reviews gets chosen over the one with 30, regardless of credentials.
Let's talk
Ready to grow your practice with the right patients?
Tell us what you need and we will put together a strategy specific to your business. No cookie-cutter packages.
Message sent.
We'll be in touch within 24 hours.
What we focus on
Specific goals, not vague promises
More of the right patients
Not just more appointments. More of the appointments you actually want. Targeted campaigns and content for specific services and procedures so you attract patients seeking your highest-value specialties.
Stronger online reputation
A systematic review generation and management process that builds the kind of Google presence patients trust. More reviews, higher ratings, and thoughtful responses that show prospective patients you care.
Patient trust before the first visit
A professional web presence with provider bios, patient resources, and clear service information that builds confidence. Patients should feel comfortable choosing you before they ever walk through the door.
What we deliver
Services built for healthcare
Healthcare Website Design
A clean, trustworthy website that makes it easy for patients to learn about your services, read provider bios, and book appointments online. Accessible, mobile-friendly, and designed to build confidence before the first visit.
Medical SEO & Local Search
Rank for the searches patients actually make: 'dentist near me,' 'orthopedic specialist Pittsburgh,' 'pediatrician Carnegie PA.' Google Business Profile optimization, local citations, and content strategy for your specialties.
Google Ads for Healthcare
Targeted campaigns for specific services and procedures that comply with Google's healthcare advertising policies. We focus on the high-value appointments that grow your practice, not just general traffic.
Reputation & Review Management
Automated review requests after appointments, response templates, and monitoring across Google, Healthgrades, and Yelp. A systematic approach to building the online reputation patients rely on when choosing a provider.
FAQ
Questions healthcare actually ask us
Yes. We're familiar with Google's healthcare advertising policies, HIPAA considerations for digital marketing, and state-specific regulations for medical and dental advertising. All campaigns, ad copy, and website content are reviewed for compliance before going live.
Yes. We build targeted campaigns around the services you want to grow. Cosmetic dentistry, elective procedures, specialized treatments. We create landing pages, ad campaigns, and content focused on those specific services so you attract patients who need what you're best at.
Yes. Each location gets its own Google Business Profile optimization, local landing pages, and geo-targeted campaigns while maintaining brand consistency across the practice. We track performance by location so you can see what's working where.
We never use patient information in marketing without explicit written consent. Testimonials and case studies go through your compliance process before publication. Our analytics and tracking setups are configured with HIPAA considerations in mind, and we can work with your compliance team on any specific requirements.
Absolutely. We integrate online scheduling into your website and Google Business Profile so patients can book directly without calling. This reduces phone volume, captures after-hours appointment requests, and gives patients the self-service booking experience they expect from modern healthcare.