E-Commerce
Digital Marketing for E-Commerce
Digital marketing for e-commerce businesses and online stores in Pittsburgh. Turn browsers into buyers with SEO, Google Shopping, social ads, and email automation.
Sound familiar?
If any of these hit close to home, we should talk.
You're getting 5,000 visitors a month to your store but your conversion rate is stuck below 2%. Something is broken in your checkout flow but you can't figure out what.
Your customer acquisition cost keeps climbing. What used to cost $15 to acquire a customer on Facebook now costs $40 and your margins are disappearing.
Over 70% of shoppers add items to their cart and then leave. You don't have a cart abandonment email sequence and you're leaving thousands on the table every month.
You're completely dependent on Facebook ads. When CPMs spike or your account gets flagged, revenue drops off a cliff. One channel is not a strategy.
You spend more time managing ads and tweaking campaigns than actually running your business. You need someone who can take this off your plate and actually grow it.
Our approach
What we do for e-commerce
Conversion rate optimization
Before spending another dollar on ads, we audit your store's UX. Page load speed, product page layout, checkout flow, trust signals. Going from 1.8% to 2.5% conversion on the same traffic means hundreds of additional sales per month.
Google Shopping for ready-to-buy shoppers
Product ads with images and prices directly in front of people searching for what you sell. We optimize your product feed, manage bids by margin and performance, and track ROAS at the product level.
SEO that reduces ad dependence
Every organic visitor is one you didn't pay for. We optimize product pages, build out category content, and fix technical SEO so organic traffic compounds over time and your revenue isn't chained to ad spend.
Email automation that recovers lost revenue
Cart abandonment sequences recover 10-15% of lost sales automatically. Add post-purchase, win-back, and loyalty flows, and email generates 20-30% of total revenue with zero ad spend. We build the flows and optimize based on performance.
Let's talk
Ready to grow your online store profitably?
Tell us what you need and we will put together a strategy specific to your business. No cookie-cutter packages.
Message sent.
We'll be in touch within 24 hours.
What we focus on
Specific goals, not vague promises
Higher conversion rate
More sales from the traffic you already have. We audit your entire purchase flow from landing page to checkout confirmation and fix the friction points that cause shoppers to leave without buying.
Diversified revenue channels
Stop depending on one ad platform. A mix of organic search, Google Shopping, email automation, and paid social means no single algorithm change can tank your revenue overnight.
Profitable customer retention
Acquiring a new customer costs 5-7x more than retaining one. Email automation that drives repeat purchases, increases average order value, and builds lifetime customer relationships without additional ad spend.
What we deliver
Services built for e-commerce
E-Commerce Website Optimization
Speed, UX, and conversion rate optimization for your online store. We find and fix the friction points causing abandoned carts and lost sales. Works with Shopify, WooCommerce, BigCommerce, and custom platforms.
E-Commerce SEO
Product page optimization, category page strategy, and technical SEO that drives free organic traffic to your store. Rank for the product searches your customers are actually making instead of paying for every single click.
Google Shopping & Search Ads
Google Shopping campaigns and search ads that put your products in front of ready-to-buy shoppers. Product feed optimization, bid management, and ROAS tracking so you know exactly what every dollar returns.
Email & Retention Marketing
Automated flows for cart abandonment, post-purchase follow-up, win-back, and loyalty programs. Plus campaign emails that drive repeat purchases and grow customer lifetime value without increasing ad spend.
FAQ
Questions e-commerce actually ask us
We work with Shopify, WooCommerce, BigCommerce, Magento, and custom-built stores. Our strategies are platform-agnostic. The marketing fundamentals are the same regardless of your tech stack, and our team can handle the technical implementation on any major platform.
Revenue, ROAS (return on ad spend), conversion rate, average order value, customer acquisition cost, and customer lifetime value. We track the numbers that directly impact your profit. Not impressions, not followers, not engagement rate. The metrics your accountant cares about.
It depends on your margins and repeat purchase rate. If a customer buys once and never comes back, low-AOV products can be tough on paid ads alone. But if we build email automation that turns first-time buyers into repeat customers, the lifetime value math changes completely. We'll be honest about what makes sense for your numbers.
You're not competing against Amazon. You're competing for the customers who want what Amazon cannot offer: unique products, expert curation, a brand they connect with, and customer service from a real person. We help you reach those customers and give them compelling reasons to buy from you instead.
Our primary focus is driving sales through your own website where you control the margins and own the customer relationship. That said, we can advise on marketplace strategy as part of a broader channel mix. Owning your direct channel should always be the priority.