Cookie Policy

Cookies are small text files that websites store on your device (computer, phone, or tablet) when you visit. They help websites remember things about your visit, like your preferences or whether you've been there before.

Cookies can be "first-party" (set by the website you're visiting) or "third-party" (set by a service the website uses, like an analytics or advertising platform). They can last for a single session (deleted when you close your browser) or persist until they expire or you delete them.

In addition to cookies, we also use tracking pixels (small transparent images embedded in pages) and JavaScript tags that collect similar data. When we say "cookies" in this policy, we're referring to all of these technologies.

These are required for the website to function properly. They handle basic things like page navigation, security, and session management. The site cannot work correctly without them, and we do not require consent for essential cookies because they are strictly necessary.

Essential cookies on our site include:

• Session cookies that maintain your browsing state
• Security cookies that help prevent cross-site request forgery
• Cookie consent preferences (so we remember your choices)

We use Google Analytics (GA4) to understand how people use our website. This helps us identify which pages are most useful, where visitors come from, and where they drop off so we can improve the experience.

Google Analytics collects:

• Pages you visit and time spent on each page
• How you found our site (search engine, direct link, social media, paid ad)
• Your general geographic region (city/country level)
• Device type, screen size, browser, and operating system
• Interactions with site elements (clicks, scrolls, form submissions)
• Session duration and bounce rate

Google Analytics cookies include:

• _ga: Distinguishes unique visitors. Expires after 2 years.
• _ga_*: Maintains session state. Expires after 2 years.

Google may also use this data in accordance with their own privacy policy. For more information, visit Google's Privacy Policy.

We practice what we preach. As a digital marketing agency, we use the same advertising and retargeting technologies on our own site that we manage for our clients. These cookies help us measure the effectiveness of our advertising campaigns and show relevant ads to people who have visited our website.

Google Ads (conversion tracking and remarketing)

We use Google Ads conversion tracking to measure what happens after someone clicks one of our ads. We also use Google remarketing tags to show targeted ads to previous visitors as they browse other websites in the Google Display Network and Google Search.

Data collected includes:

• Whether you arrived at our site through a Google ad
• Which pages you visited after clicking an ad
• Whether you completed a conversion action (form submission, phone call)
• Browsing behavior used to build remarketing audiences

You can opt out of personalized Google ads at Google Ads Settings.

Meta Pixel (Facebook/Instagram)

We use the Meta Pixel (formerly Facebook Pixel) to track conversions from Facebook and Instagram ads, build custom audiences for ad targeting, and show retargeted ads to people who have visited our website.

Data collected includes:

• Pages you visit on our site
• Actions you take (form submissions, button clicks)
• Your device and browser information
• Data used to match you to your Facebook/Instagram profile for ad targeting

You can manage your Meta ad preferences at Facebook Ad Preferences.

Other advertising technologies

We may add additional advertising and retargeting technologies over time, such as LinkedIn Insight Tag, Microsoft/Bing UET Tag, Pinterest Tag, or other platforms. When we do, this policy will be updated to reflect those additions. The types of data collected will be similar to what's described above: page visits, conversion actions, and audience data for ad targeting.

These cookies support specific features on our website that are not strictly essential but enhance your experience:

• Mapbox: Our contact and about pages include interactive maps powered by Mapbox. When the map loads, Mapbox may set cookies for map functionality and performance monitoring. The map only loads when you scroll to it, so these cookies are only set if you view the map section. See Mapbox's Privacy Policy.
• Google Fonts: We load fonts from Google's servers. Google may log basic request data (IP address, browser type) when fonts are downloaded. See Google's Privacy Policy.

You can control cookies through your browser settings. Most browsers let you:

• View which cookies are currently stored
• Delete individual cookies or all cookies
• Block all cookies or only third-party cookies
• Set preferences for specific websites

Browser-specific instructions

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions > Cookies and site data

Opt-out tools

• Google Analytics: Install the Google Analytics Opt-out Browser Add-on
• Google Ads: Google Ads Settings
• Meta/Facebook: Facebook Ad Preferences
• General opt-out: Digital Advertising Alliance Opt-Out or Your Online Choices

Disabling cookies may affect how the website works. Essential cookies are needed for basic functionality. Disabling analytics and advertising cookies will not break the site, but it will prevent us from measuring how effective our own marketing is (which, for a marketing agency, is mildly ironic).

We may update this Cookie Policy as we add new tracking technologies, change service providers, or as regulations evolve. When we make changes, we'll update the "Last updated" date at the top of this page. We recommend checking back periodically to stay informed about our cookie practices.

If you have questions about our use of cookies, get in touch: