Case study

Every ad dollar came back 5.6 times over, in paid rentals.

Pittsburgh Boat Rental rents pontoons and boats on Pittsburgh's rivers, and customers book and pay online. That makes this an e-commerce account, and the only number that matters is how much paid revenue each ad dollar brings back. Since booking revenue could be tracked, that number has gone up every season. These are not leads. Every number on this page is a booking someone already paid for.

Online bookingsBook and pay on the site

Pittsburgh, PABoat and pontoon rentals

4.9 from 347 reviewsOn the client's Google profile

5.6x paid revenue per ad dollarGoogle Ads, 2026 season
8.5x from new searchesSearches that did not include the business name, 2026
8.0x best monthJun 2026
11.2x best campaignReturn on ad spend, 2026

Google Ads, July 2024 to September 2026

Return on ad spend, up every season.

ROAS is booking revenue divided by ad spend: 5.6x means every dollar on ads brought back 5.6 in bookings. It ran 3.1x in the second half of 2024, when booking revenue first reached Google Ads, 3.8x across 2025, and 5.6x in 2026. Each bar is a month; the dashed line is the season.

Return on ad spend by month, with the season average

Online booking revenue recorded by Google Ads, divided by ad spend. In-season months shown; season figures include every month with spend. Small screens show the season figure.

Search and the map

The first name on the map, year after year.

Search "boat rental Pittsburgh" and Pittsburgh Boat Rental is the first business in the map, with more reviews than the next four competitors combined. It has held that spot for years.

The ads and the profile point to the same place: a booking page where a customer picks a boat, a date and pays. Nothing between the click and the sale but the checkout.

Our Google Ads service

Pittsburgh Boat Rental

Boat rental service · Pittsburgh

4.9 347 Google reviews

#1 in the map for "boat rental Pittsburgh"

The account in four lines

01 5.6x in paid rentals per ad dollar, 2026 Paid booking revenue tracked by Google Ads, divided by what the ads cost. Not leads, not quotes: money collected. The best season since tracking began.

02 8.5x from searches without the business name Searches that did not include the company's name returned 8.5 times their ad spend in paid bookings. ROAS has risen every season: 3.1x, 3.8x, 5.6x.

03 8.0x in the best month Jun 2026, peak boating season. Every in-season month since has stayed above 4x.

04 About 74% of online booking revenue The share of the 2025 season's online bookings that Google Ads tracked back to an ad click, checked against the booking system's own export.

By the numbers

Numbers you can check, not claims.

Every figure on this page comes from Google Ads and the client's own booking system. Pittsburgh Boat Rental owns the ad account and the data. We have access. They have the keys.

Why clients own everything

What we would tell another online-booking business

Three things this account proves.

Three things this account shows about running ads for a business that sells online.

Track revenue, not clicks

Once booking revenue reached the ad account, every decision could be judged by what it earned. Before that, nobody could say which ads paid for themselves.

Judge the season, not the week

Weather moves bookings day to day. Return on ad spend over a season is the number that tells you whether the ads work.

Make the click the checkout

The shorter the path from ad to payment, the more of the ad budget turns into bookings. Every extra step is a customer who leaves to compare.